Build Your First Profitable CPG Brand, With Guidance From a Million Dollar Founder
Free course. No fluff. No hype. Just real experience.
Secure your access today and start your journey.
Who is this course for?
BEGINNERS
Jumpstart your journey with step-by-step guidance, practical resources, and supportive community.
PROFESSIONALS
Learn how to launch a profitable online business while keeping your full-time job.
BUSINESS OWNERS
Modernize your approach and find new ways to scale and optimize your existing business.
Everything You Need to Build and Scale Your First Serious CPG Brand
Learn directly from Prince Anu — founder of LIQUID BLENZ ($3M+) & HERBAL FUEL. Inside PRODUCTIZE ACCELERATOR, you get the same systems he uses to scale brands predictably.
Module : 00 Duration:
Are You Ready to Build This the Right Way?
Goal: Set expectations, eliminate confusion, and install operator thinking.
0.1 - Welcome to Productize Foundation™
0.2 - How to Access & Use This Program Correctly
0.3 - Navigating the Community, Classroom, Leaderboard
0.4 - Mobile Access, Notifications & Staying Plugged In
0.5 - Scammer Alerts & How to Protect Yourself
0.6 - Are You Ready to Build This the Right Way? (Operator Self-Assessment)
0.7 - The Operating Systems Behind Productize (OS Stack Overview)
Module : 01 Duration:
CPG Brand Blueprint: From Idea to Scale (Operator OS™)
Goal: Install long-term thinking and prevent early-stage chaos.
1.1 - CPG Brand Blueprint: From Idea to Scale
1.2 - Mistakes I See CPG Founders Make (Legal, Operational & Financial)
1.3 - Before You Blame the Business Model, Watch This
Resource: Operator OS™ – Core Decision Framework (PDF)
Module : 02 Duration:
Product & Category Selection (High-Margin OS™)
Goal: Prevent founders from choosing products that can’t scale.
Product Viability & Strategy
2.1 - Products to Avoid (CPG Edition)
2.2 - CPG Brand Positioning & Differentiation
2.3 - The 5 Factors of a High-Demand Hero Product
Brand Foundations
2.4 - Brand Naming & Core Messaging Foundations
Resource: High-Margin OS™ – Strategic Viability Framework (PDF)
Module : 03 Duration:
Pricing, Margins & Fundability (DTC vs Wholesale)
Goal: Make sure the math works before growth.
3.1 - Pricing Strategy for CPG (DTC vs Wholesale)
3.2 - Calculating Real COGS & Gross Margin
3.3 - Contribution Margin vs Vanity Revenue
3.4 - Why Most CPG Brands Scale Too Early
3.5 - When a Brand Is Actually “Fundable”
Resource: High-Margin OS™ – Profit & Economics Calculator
Module : 04 Duration:
Organic Demand vs Forced Growth (Distribution OS™)
Goal: Validate demand before paid growth.
4.1 - Organic Demand vs Forced Growth
4.2 - Content as a Demand Validation Tool
4.3 - Messaging That Proves Product-Market Fit
4.4 - When (and When NOT) to Use Paid Ads
4.5 - Signals That Distribution Is Working
Module : 05 Duration:
Money Without Losing Control (Capital OS™)
Goal: Teach founders how to think about capital responsibly.
5.1 - Bootstrapping vs Funding: The Real Trade-Offs
5.2 - Why Most Brands Don’t Need Money Yet
5.3 - The Types of Capital (And Their Hidden Costs)
5.4 - When Capital Actually Makes Sense
5.5 - Protecting Control & Optionality
Module : 06 Duration:
Growing Without Chaos (Scale OS™)
Goal: Expand only what’s already proven.
6.1 - What “Scale” Really Means in CPG
6.2 - Scaling a Hero SKU First
6.3 - Channel Expansion Without Margin Collapse
6.4 - Operational Bottlenecks to Expect
6.5 - The Founder’s Role as the Business Grows
Module : 07 Duration:
What Comes Next (Pathways)
Goal: Transition serious founders forward.
7.1 What This Community Is (And Is Not)
7.2 When You’re Ready for Execution Systems
7.3 The Productize Accelerator™ Overview
7.4 Final Expectations & Closing Message
1000+ minutes of tutorials
No fluff, no theory - just actionable lessons that show you what to do, when to do it, and how.
Proven Templates & Resources
Plug-and-play templates, resources, and checklists so you’re never starting from scratch.
Free Skool Community
Connect with coaches & other students, get answers fast, and learn from people who are a few steps ahead.
Exclusive Access to Software with Discounts
Save thousands with exclusive software access to the exact tools Anu uses to grow his brands.
What You Get Beyond the Course
7-Day Operator Reset (Track-Based)
A dedicated reset program that exposes the real bottleneck in your business and corrects the thinking blocking scale.
You’re placed into one focused track so every action targets what actually matters.
Track A — Demand Illusion
You don’t need more scale yet — you need clarity on what actually drives demand.
Track B — Margin Blindspot
Revenue exists, but profit is lying. This track fixes the economics behind growth.
Track C — Capital Misfire
Cash feels tight because the structure isn’t ready. This track rebuilds capital logic.
Track D — Operator Bottleneck
The business works — but it relies too much on you. This track installs leverage.
Personalized Diagnosis & Track Assignment
We identify your true bottleneck (demand, margin, capital, or operator) and align everything to fixing it.
One Irreversible Operator Decision
You make one non-negotiable decision that permanently changes how you operate.
Guided Decision-Making Window
Short-term structure and guidance to execute fast — without overthinking or stalling.
Clear Path Into Productize Accelerator
If deeper execution makes sense, you’ll know. If not, you leave with clarity — not pressure.
Two Paths, One Choice
PAY
$10,000+
Invest years and thousands on a traditional degree, only to find yourself among countless others with similar qualifications.
VS
$0
Gain instant access to cutting-edge online strategies that are working right now. Equip yourself with the latest actionable insights and real-world tactics to launch CPG brand.
Build a Powerful CPG Brand Direct Mentor From a Million Dollar Founder
Work with a mentor who specializes in:
Ad Creative
Scaling
CRO
Retention
Marketplaces
Finance
Funnels
Growth Ops
Content
Product Development
Retail
E-Commerce
Brand Strategy
Analytics
Retention & Loyalty
Proven scaling frameworks built from real multi-brand experience.
Use the same decision-making principles that high-revenue founders rely on to streamline operations, optimize offers, and grow consistently.
Practical tools to simplify operations and speed up execution.
From planning tools to performance dashboards, everything is designed to make growth more predictable and less overwhelming.
Ready-to-use templates for faster implementation.
Swipe files, SOPs, scripts, and action templates that eliminate guesswork and help you execute at a higher level instantly.
⭐⭐⭐⭐⭐
“I finally understand why my brand was stuck at $100k/month. Once Anu tell us to fix LTV and backend systems, growth became predictable.”
- Jennifer Park Owner of UrbanHydrate
I came in thinking I needed better ads. What I actually needed was a better business structure. Keanu broke down exactly what was holding me back — margins, operations, and decision flow. Once I fixed those, growth followed naturally 📈. This wasn’t motivation… this was real operational clarity.
The biggest shift was mindset + systems. I stopped operating in panic mode and started scaling like a real founder.
Before this, every growth push felt risky. Now we have real structure, real data, and real control.
STILL NOT SURE?
Frequently Asked Questions
Is this beginner-friendly?
Yes. This course is designed for complete beginners as well as early-stage founders who are still learning how CPG really works and want a clear, structured path forward.
Is the course really free?
Yes, it’s completely free. You get full access to all the lessons without paying anything. There are no hidden fees, credit card requirements, or forced upgrades.
Do I need experience?
No experience is required. Everything is explained step-by-step so you can follow along even if this is your first time starting an CPG business.
How long is the course?
The course is intentionally short, focused, and easy to follow. It’s built to give you clarity quickly without overwhelming you with unnecessary information.
Will this help if I’m stuck at $5k–$10k/month?
Yes, absolutely. This course is made specifically for founders at this stage who feel stuck and want to understand what’s holding their growth back and what to fix next.